French startup lobby to file EU complaint against Apple
Brussels (Brussels Morning) France Digitale, the leading startup lobby in France, plans to file a complaint against US tech giant Apple over alleged violations of EU’s privacy rules, Reuters reports.
France Digitale claims that Apple’s iOS 14 operating system, installed on iPhones, does not comply with the bloc’s privacy rules.
The lobby group, which represents French venture capital funds and digital entrepreneurs, notes that Apple does not ask iPhone users for their consent in carrying out targeted ad campaigns, that instead this is enabled in default settings.
The groups points out that while iPhone users are asked for consent to allow mobile apps to gather their data for the purposes of targeted ad campaigns, the iOS 14 approves it by default when it comes to Apple.
France Digitale says it should be remembered that EU regulations require all organisations to ask for users’ consent for gathering their data as well as to provide information on methods and purposes of data collection if asked.
It warns that Apple’s tracking allows it to share collected user data with affiliated companies without user consent.
Commenting on the complaint, group CEO Nicolas Brien observed “it’s a startup version of David versus Goliath, but we are determined”.